The "point-of-sale" can be on the shelf at Safeway, in a sales presentation, on an e-commerce screen, at a shipping dock or in a trade show. Regardless, the branding imagery on a business card, package, power point presentation, carton, web screen, exhibit, even an advertising specialty, should be immediately recognizable to the marketer's respective publics. And, it should trigger a positive emotional and intellectual recall of the brand's attributes and benefits. KMP's design and collateral team is expert at delivering on these objectives.
