“ The climate is ever changing; keep your plan up-to-date on a yearly basis and be prepared to tack for the tides and trends of the future.”

“Business plan objectives are primarily the purview of the advertiser. However, the numbers can be substantially influenced by marketing prowess.”

“Create a killer-brand affinity, a true emotional connection with your customers, fostering loyalty and even forgiveness for mistakes.”

“If you determine your product's positioning is not effectively differentiated, you must explore new potentials beginning with performance all the way to the poetry of your advertising.”

“Employees as a 'first market' is an area too often forgotten. Employee attitudes, both staff and management, are incredibly important to the health and success of any enterprise.”

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John's Marketing Plan Outline